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Lambent Partners With LAFC, Raises Additional $7M in Round Led by Will Ventures

Lambent today made dual announcements as part of their campaign to help campuses and venues reopen with confidence.

A new partnership with the Los Angeles Football Club (LAFC), part of Major League Soccer (MLS), will help ensure the safe return of fans to LAFC games. The MLS club will implement Lambent’ crowd intelligence solution at its stadium to enable a real-time understanding of fan flow and enable smarter decisions related to crowd density, space utilization, security and sanitation.  The joint Lambent-LAFC press release can be read here.

Lambent also announced it has raised $7 million in additional seed funding led by Will Ventures with participation from Splunk, provider of the Data-to-Everything Platform, and existing investors Glasswing Ventures, iNovia and MassVentures.


“The application of Lambent’ technology extends well beyond sports.”

– ISAIAH KACYVENSKI, WILL VENTURES

Former NFL linebacker Isaiah Kacyvenski co-founded the venture capital firm Will Ventures to invest in technologies that could be pressure-tested by sport.  “The application of Lambent’ technology extends well beyond sports,” said Kacyvenski. “We believe it will not only change how large sports stadiums operate, but also how university campuses, corporate campuses and smart cities are managed and experienced.”

The new funding brings Lambent total capital investment to $14.8m.  


“Lambent’ crowd intelligence software provides us the ability to anticipate how our fans will move throughout the venue, so we can continue to enhance the quest experience.”

– CHRISTIAN LAU, LAFC

In their coverage of the announcements, The Stadium Business highlighted LAFC’s earlier announcement to expand its partnership with Patriot One Technologies to launch The Stadium & Event Safety Strategic Alliance.

“When fans return to Banc of California Stadium, the ability to measure crowd size and movement will be critical as we prepare to safely manage concourse traffic, operate concessions, and utilize club spaces,” said Christian Lau, Chief Technology Officer at LAFC. “Lambent’ crowd intelligence software provides us the ability to anticipate how our fans will move throughout the venue, so we can continue to enhance the guest experience.”

Lambent Co-founder & CSO and Julie Johnson Roberts told BostInno that Lambent is focused on helping campuses and venues reopen safely. “It wasn’t without some fear, in March, when you call yourself a crowd intelligence company and ‘crowd’ suddenly becomes the worst word to say,” Johnson told BostInno. “It became clear several weeks later that we could be helpful. Now, we have a whole pipeline of universities and teams and companies considering working with us.”

Lambent provides understanding of people and flow in large venues.  Our AI software is deployed in command centers and on mobile devices to enable smarter decisions related to crowd density, space utilization, security for stadiums, college and corporate campuses, and conference sites.

To learn more about how our SaaS solution can help you reopen with confidence, reach out to sales@lambentspaces.com today.

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