Lambent Raises $12 Million in Series A Funding

Armored Things Announces Product Expansion and Name Change to Lambent

BOSTON, August 24, 2021 — Lambent, a crowd analysis and intelligence software company, today announced that it has raised $12 million in Series A financing led by Nimble Ventures, with additional new investment from Gutbrain VenturesPBJ Capital, and Micromanagement Ventures.

Existing investors Glasswing VenturesWill Ventures, and iNovia Capital also participated in the round.

The Lambent AI-powered platform provides facilities and security teams with an accurate, real-time understanding of how many, and how often people are utilizing different spaces in arenas, buildings, and on campuses. The software enables smarter decisions related to crowd density, space utilization, security, maintenance, and guest experience while also providing easy access to valuable data trends for ROI related to space management.

The company will use the new funding to continue to build out its product platform, add to its team, and accelerate its go-to-market efforts in sports and entertainment venues, and on college and corporate campuses.

“The market for crowd intelligence and analytics in sporting/entertainment venues and college and corporate campuses are poised for exceptional growth over the next few years.”


Lead investor Nimble Ventures is the early-stage focused venture arm of the family office of John Burbank, a renowned hedge fund investor who is also an investor in US and international sporting teams. 

Nimble Ventures’ Nathan Mee will join the Lambent Board of Directors. 

“Lambent has positioned itself as an early innovator in what we believe will be a huge and fast-growing market as venue owners and facilities managers respond to these changes and look for new ways to optimize their space and the guest experience.”


Earlier this year, the Cleveland Cavaliers announced their deployment of Lambent solution to help ensure safety and security for fans and staff at Rocket Mortgage FieldHouse. Los Angeles Football Club (LAFC), part of Major League Soccer (MLS), also utilizes the software at Banc of California Stadium. The University of Tennessee Knoxville has made Lambent part of its smart campus strategy.

Along with the new funding, Lambent also announced the addition of Jonathan Tice as Chief Revenue Officer. In his role, Tice leads Lambent’ market expansion with responsibility for sales and marketing, business development, and strategic partnerships. Prior to joining Lambent, Tice was Chief Customer Officer at FocusVision, a global provider of the survey, research, and analytics software for large enterprises. His background also includes successful sales leadership positions at Decipher, Critical Mix, and Authentic Response.


Lambent provides an AI-powered Software-as-a-Service (SaaS) for crowd analysis and intelligence. By combining data from existing security and IT systems with predictive analytics, the software provides facilities management teams with a real-time visual representation of people and flow within any campus or venue space. Easy-to-use dashboards equip users to anticipate changes and inform decisions to improve guest services, space utilization, operations, staffing, and security. Since its founding in 2016, Lambent has built a team of security and technology experts to deliver world-class solutions to stadiums, corporations, and campuses around the country.

Learn more about how Lambent helps campuses and venues make the most of their spaces.

Lambent Partners With LAFC, Raises Additional $7M in Round Led by Will Ventures

News About Lambent

Lambent today made dual announcements as part of their campaign to help campuses and venues reopen with confidence.

A new partnership with the Los Angeles Football Club (LAFC), part of Major League Soccer (MLS), will help ensure the safe return of fans to LAFC games. The MLS club will implement Lambent’ crowd intelligence solution at its stadium to enable a real-time understanding of fan flow and enable smarter decisions related to crowd density, space utilization, security and sanitation.  The joint Lambent-LAFC press release can be read here.

Lambent also announced it has raised $7 million in additional seed funding led by Will Ventures with participation from Splunk, provider of the Data-to-Everything Platform, and existing investors Glasswing Ventures, iNovia and MassVentures.

“The application of Lambent’ technology extends well beyond sports.”


Former NFL linebacker Isaiah Kacyvenski co-founded the venture capital firm Will Ventures to invest in technologies that could be pressure-tested by sport.  “The application of Lambent’ technology extends well beyond sports,” said Kacyvenski. “We believe it will not only change how large sports stadiums operate, but also how university campuses, corporate campuses and smart cities are managed and experienced.”

The new funding brings Lambent total capital investment to $14.8m.  

“Lambent’ crowd intelligence software provides us the ability to anticipate how our fans will move throughout the venue, so we can continue to enhance the quest experience.”


In their coverage of the announcements, The Stadium Business highlighted LAFC’s earlier announcement to expand its partnership with Patriot One Technologies to launch The Stadium & Event Safety Strategic Alliance.

“When fans return to Banc of California Stadium, the ability to measure crowd size and movement will be critical as we prepare to safely manage concourse traffic, operate concessions, and utilize club spaces,” said Christian Lau, Chief Technology Officer at LAFC. “Lambent’ crowd intelligence software provides us the ability to anticipate how our fans will move throughout the venue, so we can continue to enhance the guest experience.”

Lambent Co-founder & CSO and Julie Johnson Roberts told BostInno that Lambent is focused on helping campuses and venues reopen safely. “It wasn’t without some fear, in March, when you call yourself a crowd intelligence company and ‘crowd’ suddenly becomes the worst word to say,” Johnson told BostInno. “It became clear several weeks later that we could be helpful. Now, we have a whole pipeline of universities and teams and companies considering working with us.”

Lambent provides understanding of people and flow in large venues.  Our AI software is deployed in command centers and on mobile devices to enable smarter decisions related to crowd density, space utilization, security for stadiums, college and corporate campuses, and conference sites.

To learn more about how our SaaS solution can help you reopen with confidence, reach out to today.