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Establishing The Deer District With Robert Cordova

“If you build it, they will come.” Well, now that CTO of the Milwaukee Bucks, Robert Cordova has established the 30-acre Deer District surrounding the FiServ Forum, how does he ensure that people will not only come to their event but think of the facility as the go-to meeting spot for Milwaukee? Cordova sat down with Stadium Tech Report editorialist, Paul Kapustka after his 2021 ALSD Conference panel to dig in. 

During the interview, Cordova discusses the use of crowd intelligence—essentially occupancy analytics—to uncover hidden patterns to crowd behavior. As he says “[it’s] what I call the uncommon sense. It’s the things you didn’t expect and that’s what you really want to use crowd intelligence to really help us do those heat maps so we can understand the behavior of the crowd for a variety of things, not just basketball.”

Lambent is proud to partner with the Fiserv Forum to bring actionable insights to the Deer District through historical occupancy and predictive analytics. We’re helping to uncover Cordova’s “uncommon sense” aha moments so Fiserv Forum can design the ultimate fan experience. 


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